Should John Key have delivered his messaged to beneficiaries?
It's a pity National leader John Key did not reach out directly to domestic purposes beneficiaries to persuade them why it was in their best interests to seek work once their youngest reaches six.
Fran does have a point. John Key would've received a lot of mana if he delivered his message to an audience full of beneficiaries. He also would've also received more media coverage.
Sure there would've been the odd heckle and Key would've had to moderate his language, but the pay-off in the eyes of the voters could be worth it.
However, given his message was well received by the voters - it may have not been worth the risk.
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